TRADITIONAL ORAL AND MANUSCRIPT-BASED PRODUCTS IN BANYUWANGI
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Banyuwangi is a cultural region with a variety of oral traditions and manuscripts that have the potential to become sources for the creation of creative products. The wealth of oral traditions includes gembrung, the Sri Tanjung folk tale, the kebo-keboan ritual, and the sacred seblang dance (Bakungan and Olehsari). Meanwhile, manuscripts in Banyuwangi include the Sri Tanjung lontar babad, the Yusuf mocoan lontar, the Tawangalun lontar babad, and the Ahmad lontar. All of these cultural heritages can be revitalised into creative and innovative creations in the form of short stories, poetry, graphic designs for T-shirts, batik, musical poetry, animations (films and children's books) and performing arts. This article reveals the creativity of artists who have created various creative products based on oral traditions and manuscripts. Data collection methods were conducted through interviews and focus group discussions. The issue that arises is how cultural practitioners in Banyuwangi can be innovative in their creativity by drawing on the wealth of oral traditions and manuscripts that exist in their cultural environment. The approach used to discuss this issue is Bourdieu's cultural study, namely the concepts of capital, arena, and habitus related to cultural practitioners who keep oral traditions and manuscripts alive. The first result obtained is that Banyuwangi has a diversity and wealth of traditional cultural capital. Secondly, potential revitalisation practices in the cultural industry include the creation of bamboo puppets based on the story of Sri Tanjung, short stories, and poems that highlight traditional idioms in a contemporary context.
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