CONSERVATION OF SI PITUNG ORAL LITERATURE STORY: DEVELOPMENT OF THE CHARACTERISTIC CONCEPT OF MARUNDA COMMUNITY, NORTH JAKARTA
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The impact of the Corona virus has devastated many sectors of life, including tourism as the most affected sector. To restore the national economy, the tourism sector is slowly being allowed to operate with strict supervision over the implementation of health protocols and CHSE (Clean, Health, Safety, Environment Sustainability). One of the tourism promotion strategies is the conservation of oral literature to develop the characteristics of the Marunda community through local wisdom based on the creative industry. The development of the Marunda area as a tourist object should, as far as possible, not abandon the values of local wisdom and the creative industry. The results of this research can be outlined as follows: 1) the concept of conservation of Si Pitung oral literature characteristics in the Marunda area, North Jakarta, as a tourist destination, 2) management patterns of characteristics in realizing a Marunda community based on local wisdom and creative industry, 3) the cultural characteristic model of Marunda as a tourist area based on locality and creative industry.
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