Transliteration from Latin to Nusantara Letter and its relevance with visual aesthetics of Indonesian literature

This paper aims to resist the dominance of Latin letters in the contemporary Indonesian literary. The Latin alphabet is an instrument of standardization of the digital market. There is a commodification of language to index and replicate texts that are compliant with the global digital system. Beyond compliance, it implies to "technological blindness" of local cultural expression. In the perspective of Jacques Derrida, especially in the topographic stylistics of emerging cultures, the steps of using new scripts have not been recognized by the Artificial Intelligence. Hence it demonstrates the model of transliteration of literary works with new letters. It uses poetry “Aku” by Chairil Anwar as a representation. The results provide three conclusions. First, transliteration is an artistic experiment that is not yet known to the public. Second, the use of the Nusantara letter is a re-seizure of the means of cultural production from the monopoly of Latin letter technology corporations. Third, visual counter-hegemony that deliberately utilizes the gap in algorithmic blindness as an autonomous space for humans. As a recommendation, the result supports a socio-visual negotiation between the subject of modern readers and literary texts that can no longer be fully dictated by machine commodification.